Do flyers work?A lot of people ask me if flyers really work.Yes, they do, but as with all print ads, you must:1. Get noticed2.Be interesting enough to get read3.Have some call to actionTo achieve the first goal, your leaflet should be colourful but not too much or it may look trashy.To be read, it must be interesting, appealing not to you as the advertiser but to your target audience. This is a promo, not a memo!Last is the need for response, the call to action. What do you want the reader to do? Should they phone or visit your store or is it more complex? For example, a restaurant may offer a discount to draw clients on a Monday when sales are often low.Flyers are also cost effective. For less money than Press and way cheaper than TV, you can lift your brand and boost sales. And you can target the city by area; for example if you
